Concept 1
Gateway Arch
An iconic landmark that welcomes visitors to the city, immediately recognizable as a symbol of St. Louis, the “Gateway to the West.”
An iconic landmark that welcomes visitors to the city, immediately recognizable as a symbol of St. Louis, the “Gateway to the West.”
Mississippi River
Shown in the reflection of the Arch above it, the Mississippi River has been integral to life and culture in the region for centuries. Made from a playful repetition of the Nike swoosh, showing the movement of the river and embedding the brand into the life of the city itself.
Shown in the reflection of the Arch above it, the Mississippi River has been integral to life and culture in the region for centuries. Made from a playful repetition of the Nike swoosh, showing the movement of the river and embedding the brand into the life of the city itself.
Concept 2
STL
A simple abbreviation for the city, found everywhere from social media handles to our airport code.
A simple abbreviation for the city, found everywhere from social media handles to our airport code.
Graffiti Tags
Marker-based tags that are a nod to the rich street art culture of the city, including what’s known as the Graffiti Wall, Flood Wall, or Mural Mile: a stretching riverfront flood wall that has become home to a festival bringing hundreds of graffiti artists together to paint fresh murals each year.
Marker-based tags that are a nod to the rich street art culture of the city, including what’s known as the Graffiti Wall, Flood Wall, or Mural Mile: a stretching riverfront flood wall that has become home to a festival bringing hundreds of graffiti artists together to paint fresh murals each year.
Concept 3
City Skyline
Instantly recognizable, stylized graffiti skyline seen when entering the city from the East.
Instantly recognizable, stylized graffiti skyline seen when entering the city from the East.
Fleur de Lis
A holdover from the city’s colonial history as a French trading post, the fleur de lis is prevalent throughout St. Louis and is featured on the city’s flag.
A holdover from the city’s colonial history as a French trading post, the fleur de lis is prevalent throughout St. Louis and is featured on the city’s flag.
Bricks
Sometimes called “Brick City,” St. Louis was at one point the largest brick-making city in the world, and the city’s streets are still lined with stretches of red brick buildings and houses.
Sometimes called “Brick City,” St. Louis was at one point the largest brick-making city in the world, and the city’s streets are still lined with stretches of red brick buildings and houses.
Nike Gear
Graffiti running shoe and a Nike water bottle featuring Well Collective’s “body. mind. life.” tagline.
Graffiti running shoe and a Nike water bottle featuring Well Collective’s “body. mind. life.” tagline.
